Sponsorship & Exhibitor Prospectuses

Sponsorship Prospectus

Opera Conference 2011 offers exceptional exposure to the largest concentration of opera professionals and decision-makers in North America. More than 500 participants are expected at the conference, including general directors, staff members, trustees, donors and artists.

Network with your existing and prospective customers

• Sponsors receive one or more complimentary registrations, allowing for participation in general and concurrent sessions.
• Most sponsorships include a table with prime visibility in the Exhibit Space. Visitors to the Registration Center and a complimentary coffee service will ensure regular traffic throughout the day.
• All sponsors are invited to the Annual Fund Reception, which attracts many opera company general directors, trustees and donors.
• Gold and Platinum sponsors have the option to host a luncheon, reception or other event during the conference for opera professionals in one or more specialty areas (such as marketing, development or trustees).

Increase your brand recognition in the opera community
Recognition of your sponsorship begins months before Opera Conference 2011 and extends through January 2012 in OPERA America publications and with hyperlinked logos on the conference website. The sooner you make your sponsorship commitment, the sooner recognition begins! Sponsors are recognized in the Program Book and on signs at conference registration. Sponsors of specific events are recognized verbally and with signage at those events.

Customized sponsorship packages are available!
The benefits of the various levels of sponsorship are described in this brochure. Customized packages are also available that will best achieve your marketing and branding goals.

Show your support for the only organization serving the entire opera field
The respect that opera companies and artists give to OPERA America is extended to those who support it. Everyone in the opera field knows that membership dues alone cannot sustain all of OPERA America’s programs. It is also well known that arts patrons are inclined to favor corporations that support the arts.

High-Visibility Sponsorship Opportunities

These special opportunities are exclusive and limited, so make your decision early!

• Opening Session and Keynote Address ($10,000)
  Regularly attended by 90% of participants and featuring one of the most prominent conference speakers, the Opening Session provides a means to reach the largest audience at the conference. Sponsor signage and recognition from the podium are included. Included: all the benefits of Platinum Sponsorship
• Program Book ($5,000)
  Your logo will appear on the back cover of the program book that every participant looks at several times a day. This includes the back outside cover, providing maximum exposure. Included: all the benefits of Gold Sponsorship
• Name Badges ($5,000 plus the production cost of the badges)
  Have your support recognized every time someone reads a name badge! Included: all the benefits of Gold Sponsorship (or Platinum if you combine with Tote Bags)
• Tote Bags ($5,000 plus the production cost of the tote bags)
  Have your support recognized every time someone sees your name on the tote bags around everyone’s arms! Included: all the benefits of Gold Sponsorship (or Platinum if you combine with Name Badges)
• New Works Sampler ($3,500)
  A highlight of every conference, this presentation of new opera and music-theater works is one of the most heavily attended events. Sponsor is recognized in the program, with event signage and verbally at the event. Ten reserved seats make this a client cultivation tool as well. Included: all the benefits of Gold Sponsorship
• Co-Production Marketplace ($3,500)
  The second year of this event allows participants to present production designs and shop for potential co-producers. Start your conversation on the conference website now and plan meetings in advance, or simply turn up at the marketplace and network. By allowing companies to make their own repertoire choices, members can initiate new and lasting partnerships in the co-production realm.
• Community Website ($3,500)
  Place your logo at the top of the sponsor section of what will be the doorway to Opera Conference 2011 — the most visited location of all. Included: all the benefits of Gold Sponsorship
• Closing Session ($2,500)
  Held on the final day of the conference, OPERA America presents awards to opera companies and individuals for exceptional work. Sponsor is recognized in the program and from the podium. Included: all the benefits of Silver Sponsorship
• Internet Café ($2,500)
  Place prominent signage in one of the most-visited locations at Opera Conference 2011. Participants will see and remember that your company provided this amenity. Included: all the benefits of Silver Sponsorship
• Annual Business Meeting ($2,500)
  Attended exclusively by company general directors, this meeting provides an opportunity for the sponsor to speak briefly to this high-powered assembly. Included: all the benefits of Silver Sponsorship
• Annual Fund Reception ($2,500)
  Donors to OPERA America, sponsor representatives and general directors attend this reception. The event sponsor also receives invitations for four guests to attend the reception and recognition during the brief remarks. Included: all the benefits of Silver Sponsorship
• Specialty Tracks ($2,500 each)
  Sponsorship of professional specialty tracks during the conference provides exposure to the opera professionals that mean the most to your business. Included: all the benefits of Silver Sponsorship
• Networking Coffee Breaks ($1,000 each)
  Networking remains among the top reasons opera professionals attend the Conference as indicated in surveys year after year. Sponsorship of the networking breaks puts your message in front of all disciplines. Included: all the benefits of a Sponsor

Sponsorship Benefit Details

Sponsor ($1,000)

• Prominent signage at the selected event
• Hyperlinked logo on main page of the conference website through January 2012
• Logo placement on sponsorship acknowledgement page in Opera America magazine through January 2012
• Company description, contact information and logo in the conference Program Book
• One one-day registration for Opera Conference 2011

Silver Sponsor ($2,500)
All of the benefits of the above Sponsorship, plus:

• Mailing list of registered attendees' e-mail addresses one month prior to the conference and one month after the conference
• Upgrade to one full registration for Opera Conference 2011
• Either a premium table in the conference Exhibit Space or one half-page ad in Opera America magazine

Gold Sponsor ($3,500-$5,000)
All of the benefits of Silver Sponsorship, plus:

• Opportunity to host a category-exclusive luncheon for a targeted group of conference participants (e.g., marketing, development, trustees, general directors). The costs of the luncheon are the responsibility of the sponsor.
• Both a premium table in the conference Exhibit Space and one half-page ad in Opera America magazine
• Upgrade to two full registrations for Opera Conference 2011

For $5,000 level Gold Sponsors:

• Opportunity to include marketing materials with the conference registration packets

Platinum Sponsor ($10,000)
All the Benefits of Gold Sponsorship, plus:

• Upgrade to three full registrations for Opera Conference 2011
• Upgrade to two full-page ads in Opera America magazine

Sponsor benefits begin with the signing of a Sponsorship Contract and continue through the dates given above. Sponsors making early commitments receive the greatest exposure.

Past Sponsors

Exhibitor Prospectus

Reach out to the largest concentration of opera professionals and decision-makers working in the United States and Canada by exhibiting at Opera Conference 2011. OPERA America is pleased to provide exhibitors with an opportunity to promote their products and services to industry leaders at the Hyatt Regency, the official hotel for Opera Conference 2011.

Why exhibit?

• Increase brand recognition in the international opera community.
• Your company will be listed with logo and description in the conference Program Book.
• Receive a mailing list of conference attendees e-mail addresses one month before and one month after the conference.
• Learn about new developments in opera in addition to meeting colleagues and prospective customers at professional development sessions and networking events.
• Finally, show your support of the only service organization dedicated to the entire opera field.

Connect with attendees in the centrally-located Conference Center. The Conference Center is home to many important services and events throughout the conference, including the registration area, web café and complimentary coffee service. The Conference Center will be a popular stop between sessions, ensuring steady traffic, high exposure and easy access to potential customers.

Reserve today, exhibit space is limited!

Exhibitor/Attendee Registration Rates:

	Member Rate	Non-Member Rate
Individual	$495	$695 (per attendee)
Team of 2	$1,150
Team of 3	$1,695
Team of 4	$2,195
Team of 5	$2,595

Team Registrations include free opportunities and are available until March 7, 2011. For specific details, visit http://www.regonline.com/operaconference2011.

Exhibit fee add-on: $150

Interested in an Exhibitor-Only Package? E-mail Paul Gosselin for details at PGosselin@operaamerica.org.

Registration after March 7, 2011

	Member Rate	Non-Member Rate
Individual	$545	$745

Exhibit fee includes
One 6-foot skirted table
One sign with your company name
Two chairs
One wastebasket

OPERA America members receive visibility and benefits throughout the year.
Visit www.operaamerica.org/membership for details and information on how to join.

Conference Details

Exhibitor Load In:
Sunday, May 8, 12:00 p.m. - 3:00 p.m.

Conference Center Hours:
Monday, May 9, 8:00 a.m. - 3:30 p.m.
Tuesday, May 10, 8:00 a.m. - 5:30 p.m.
Wednesday, May 11, 8:00 a.m. - 11:00 a.m.

Exhibitor Hall Load Out:
Wednesday, May 11, 11:00 a.m. - 1:00 p.m.

IMPORTANT DATES & DEADLINES TO REMEMBER
Monday, March 7:
Early Bird Registration deadline

Friday, March 25:
Regular space contract deadline (Call OPERA America for space availability after this date.)

Friday, April 1:
Marketing materials deadline for conference Program Book
Please forward your company description and logo to PGosselin@operaamerica.org prior to this date to be included in the official program book.

Monday, April 18:
Hotel room reservation deadline

Hotel Information

Hyatt Regency
1 Avenue De Lafayette
Boston, MA 02111
Phone: 617-912-1234

The Opera Conference rates are $169 per night for single/double occupancy
Rates subject to state and local taxes.

OPERA America has arranged for a room block at reduced rates for Opera Conference attendees. To secure the reduced room rate, please mention that you will be attending Opera Conference 2011. The hotel reservation deadline for the conference rate is April 18, 2011, and we recommend that you reserve your room as soon as possible.

Hyatt Regency Floor Plan
Click here to access a PDF of the Hyatt Regency floor plan.

The Exhibit Space will be in the Adrienne de Lafayette Salon and Grand Ballroom Foyer. Conference open and general sessions will be held on the same floor in the surrounding meeting rooms.

Exhibit positions will be assigned in the order in which the exhibitor’s registration is received. Registered exhibitors will be notified of their booth placement beginning the week of April 4, 2011.

Exhibiting questions? Contact Paul Gosselin at 212-796-8620, ext. 214.

Conference sponsors receive additional visibility. For information, contact Bill Higgins at 212-796-8620, ext. 213 or BHiggins@operaamerica.org.

Some of our past Sponsors and Exhibitors include